In this week’s video, I am joined by Daniel Cassell, who is the webmaster here at Mercer-MacKay Digital Storytelling. Together we talk about keywords and why it’s so important that writers understand them and embed them in copy. Daniel also shares some ways for writers to find the right keywords to help their clients show up in both organic and paid searches.

If you can confidently talk to your clients about keywords, you will be adding value as an extended member of their team – a great reason for them to continue to hire you!