When you have an opportunity to interview a Subject Matter Expert (SME) for a blog or an eBook, remember that you have several goals:

  • Build a relationship: if you are easy to talk to AND you write a great article, your client will want you back again.
  • Get your subject to open up: use questions that can’t be answered by “yes” or “no”. Encourage your subject to expand and tell you a story.
  • Identify where the transformation occurred: this will enable you to write a compelling article that showcases transformation.

Let me know YOUR favourite interview questions.