Thought leadership is something that’s especially important to clients today – something that you, as writers, can use to add value to your clients. Marketing strategies, which have historically been about promotion, are shifting: they’re increasingly being based on attracting the right audience, relying on insightful messages that rise above the noise of today’s marketplace. Your potential clients are looking for writers to craft these messages for them, and, often, to define their thought leadership.

I share more of my ideas on thought leadership in this week’s video.