In this short video, I talk about how to create an “Offer” for your clients, and share with you the template that I use. Clients use “offers” to help them find new business. I will also tell you why you should learn to create offers for yourself and use them to grow your business with… Read More
Archives for December 2016
My friend Holly took one of her clients out to dinner. He returned his steak to the kitchen 5 times before he was satisfied. In this week’s video discover why, and learn how this example can help you run a better writing business.
A long time ago, I used to write a lot. In those days, I’d send query letters, carefully written by hand or typed on an electric typewriter, and submit them by snail mail. Years passed, filled with the joys of living and raising a family. Writing became letters at Christmas and “To the Editor”, from… Read More
For many business people – both executives and marketing professionals – they are looking for more personalized methods to reach their employees and customers – especially during the holidays. Last year we saw many of our clients ask for a seasonal blog post. The holidays are a great reason to reach out to your clients… Read More