When you land a writing opportunity, it is exciting. But there might be new obstacles facing you as you bring your assignment to completion which may have nothing to do with how well you write. Clients frequently miss their commitments to you: cancelled meetings, limited background information, or delays in returning approved copy to you…. Read More
In this short video, I talk about how to create an “Offer” for your clients, and share with you the template that I use. Clients use “offers” to help them find new business. I will also tell you why you should learn to create offers for yourself and use them to grow your business with… Read More
My friend Holly took one of her clients out to dinner. He returned his steak to the kitchen 5 times before he was satisfied. In this week’s video discover why, and learn how this example can help you run a better writing business.
A long time ago, I used to write a lot. In those days, I’d send query letters, carefully written by hand or typed on an electric typewriter, and submit them by snail mail. Years passed, filled with the joys of living and raising a family. Writing became letters at Christmas and “To the Editor”, from… Read More
For many business people – both executives and marketing professionals – they are looking for more personalized methods to reach their employees and customers – especially during the holidays. Last year we saw many of our clients ask for a seasonal blog post. The holidays are a great reason to reach out to your clients… Read More
Last year we tried a new program – we called it private coaching – and offered it for 6 months to two students. The idea was to help participants get their career started faster through one-on-one coaching and paid work assignments. It was a resounding success. Both of our participants made their investment back in… Read More
We have the ability to change how we experience the world and how the world treats us by doing this one simple exercise every day – but you will have to watch the video to find out what it is. I can promise you, though, that by doing it you will attract clients to you… Read More
Finding clients for freelance writers has never been easier. But I am hearing from many of you that finding clients is the hardest (and scariest) part of your freelance writing role. Check out this week’s video to learn the 3 things you need to understand to better attract and acquire new clients.
In Phoenix I will be working in an intimate setting on my copywriting skills with my coach and mentor, Ray Edwards. One of the challenges in today’s busy world is getting and keeping your reader’s attention. If your reader is attentive, then they will remain engaged and likely click on the CTA (call to action)… Read More
I was watching Oprah’s Super Soul Sunday recently where she interviewed best-selling author Daniel Goleman who published the theory around “Emotional Intelligence” or EQ. He wrote that our success is not solely tied to genetics or IQ, but also largely determined by factors like empathy, compassion and other emotional qualities. Because of this, Daniel says, some of… Read More