By the time you read this email, I’ll be in the car on my way to Washington D.C., to this year’s Microsoft Inspire conference. Ever since I started out on my own as a writer, even when I was far from established in my business, I recognized that it was important to be where the potential clients… Read More
Last week I spent several days studying copywriting in Nashville, TN with Ray Edwards. You know Ray – he is my mentor and I consider myself fortunate to have him in my corner. It was a terrific experience, one that I was able to share with 250 other writers who also attended. One of the… Read More
When was the last time you were asked to take on a BOM project? Do you know what a BOM – which stands for Bill of Materials – is? Many don’t. This weekend, I walk you through the basics of this series of assets: what it is, the five pieces it typically includes, and why… Read More
“You’re not busy – you’re distracted.” That is what my business coach Ray Edwards told me when I met with him recently in Phoenix. I didn’t really want to hear it – in fact, I was ready with a million excuses. But Ray wasn’t buying any of them. “Plan your perfect day,” he instructed. “Write… Read More
Early in my sales career, I was taught to build out a 3×3 approach to account or client management. It builds tight relationships and helps you defend your anchor clients while identifying more opportunities to help them. The 3×3 strategy gives you a tactical map for building out who you need to know to grow… Read More
I recorded this video a couple of weeks ago with my good friend, business mentor and colleague Corinne Sharp. Corinne has enjoyed a successful career as a technology executive and now she runs her own consulting firm. Many of you know Corinne already as she is one of the coaching experts I rely in in… Read More
When you land a writing opportunity, it is exciting. But there might be new obstacles facing you as you bring your assignment to completion which may have nothing to do with how well you write. Clients frequently miss their commitments to you: cancelled meetings, limited background information, or delays in returning approved copy to you…. Read More
In this short video, I talk about how to create an “Offer” for your clients, and share with you the template that I use. Clients use “offers” to help them find new business. I will also tell you why you should learn to create offers for yourself and use them to grow your business with… Read More
Finding clients for freelance writers has never been easier. But I am hearing from many of you that finding clients is the hardest (and scariest) part of your freelance writing role. Check out this week’s video to learn the 3 things you need to understand to better attract and acquire new clients.
One of the first questions people ask me is, “How do I find great clients?” Watch the video below to learn why understanding your own passion is a great place to start.