The Hero’s Journey — How It Can Make Your Sell Sheets Shine

You might remember my previous video about using fairytale story structure — including the hero's journey — in your content marketing. The elements of good storytelling always stay the same, no matter the medium. This week, I talk about a specific type of sell sheet,...
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Increase Your Happiness Quotient

It's mid-February again, and here at Mercer-MacKay, that means one thing — awards season has fully arrived! It's an exhilarating, occasionally overwhelming ride that can challenge my natural optimism and leave me feeling depleted and negative. Even in those "down"...
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The Market Is Better than Ever — Come On In!

This week’s video and transcript are coming to you from Peterborough, where I'm spending time with family — and am hard at work on our Awards Writing Workshop. Registration is almost full – but there are a few spots left. You can reserve your place now by going here....
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Upselling Your Client from $5,000 to $25,000

If you received a call from a new prospect – someone you had never met before but who called looking for a specific piece of work – would you be satisfied if the call resulted in a $5,000 contract? What if instead you could upsell them to a $25,000 contract? In this...
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Awards Writing Workshop — Invest in Yourself

Hi, everyone, This week’s video contains the details for signing up for the Awards Writing Workshop on February 10. (Of course if you want to skip reading the transcript or listening to me — about 3 minutes — click the link here to learn how to register.) If you DO...
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Writers Wanted — Desire Meets Opportunity

When I lost my job 10 years ago, I decided to get off the corporate treadmill to pursue my dream of becoming a freelance writer. It was the best decision I ever made. If you’ve been following me, you know that my business has grown steadily, and today it is a...
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Do This ONE Thing and Have a Brilliant 2018

Hi everyone, Happy New Year. I hope you had a wonderful holiday season and enjoyed a little down time with family and friends. I was delighted when, over the holidays, I received several emails from people who thanked me for inspiring them to take action in 2017 –...
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Practice Gratitude (Happy New Year!)

Hi, everyone, It is New Year’s Eve and we are only a few hours away from welcoming 2018. For many of you, the new year is a time of resolutions and goal-setting. I know it is for me. I encourage you to take a piece of paper and write some of your goals down. We are...
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When in Doubt, Be of Service

How are feeling this Christmas season? Many of us struggle with feelings of loss or depression. If you do, my own experience has been to be of service. If you are sad, be of service. If you are lonely, be of service. If you are unsure of your place in the world, be of...
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The Importance of Project Management

  I've been back from Thailand for a week now, feeling refreshed and jumping into the thick of client work again. This week, we had a disappointment on a large, high-stakes project where we hyperfocused on one area of the project to the detriment of the others —...
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6-Figure Freelance Writer Blueprint

Are you a Freelance Writer struggling to find steady work? Have you dreamed of becoming a freelance writer and turning your passion into a 6-figure income?

6-Figure Freelance Writer Blueprint is a proven, step-by-step guide that shows you exactly how to build a successful Freelance Writing Business.

The twelve step Blueprint identifies your target market, your ideal client and the type of writing that interests you. It shows you where to find your ideal client, how to approach them and how to price your product.

Use the same steps that Gail used to build her business to the point where she is now employing other freelancers to keep pace with demand!

Awards-Writing Certification Workshop

Kick-Start Your Writing Business Into Overdrive Now

I started my business by writing awards for some of the 3,000 technology companies from around the world who have only eight weeks to write and submit for a prestigious Microsoft award. (Late February to early April)

Each awards season, I train writers to learn how to write award-winning submissions for these companies. Many of these writers join my awards writing team – many others kick their own writing business into high gear. This year, you can be one of these writers.

My highly specialized training will provide you with everything you need to be successful. Join us as we offer our first-ever awards-writing certification boot-camp.