“Where do you find good freelance writers?” he asked me. I was shocked to learn how many freelance writers were missing great opportunities to find new clients and build their revenue stream.
Every year, Microsoft holds a Worldwide Partner Conference, a widely anticipated event that focuses on business growth. It brings together representatives from within the Microsoft eco-system to learn what’s new with the brand, make and renew important connections, and gain insights into how to grow their respective organizations. This year the conference was held in Orlando, and hosted over 15,000 attendees from 132 countries.
I presented my one-hour workshop called “Buzz on a Budget” in which I teach technology companies how to consistently create and deliver compelling market content; that is, blogs, press releases, website content, case studies, etc. Of course, I encouraged them to hire freelance writers who can do the heavy lifting for them, utilizing their skills in writing, editing and formatting to get the job done professionally and on time.
As I delivered this message, one participant raised his hand. “Where do you find good freelance writers?” he asked. “The ones we hire write fluffy content that does not educate our audience.” Heads nodded throughout the room as he spoke. Several others confirmed that they had gone the freelance route and weren’t going back because the results were unsatisfactory.
That was a real eye-opener for me. I was truly shocked to learn that so many people had had bad experiences with freelancers, and I realized once again that I was indeed on the right track when it came to recruiting my own stable of talented writers. We take the time to get to know our clients and their businesses, and we fill a vital need within their organization, making it a great experience for the client and guaranteeing a future revenue stream for the writer.
What was once again confirmed for me is that there is an enormous need for properly trained freelance writers who can produce quality material for technology companies, and that need is growing every day. By delivering well-researched, well-written content, you can win your clients’ trust and forge long-lasting partnerships. It’s how I got started, and you can do it, too.
If you want to learn about this revenue and growth opportunity, go to gailmercermackay.com and download my free guide “Why Now is the Best Time to Create Your Own Business as a Freelance Writer”.