by Gail Mercer-MacKay | Sep 24, 2017 | Freelance Writing, Mindset
In the writing business, as in every other, impostor syndrome is rampant. Who am I? Why would my audience care about what I, of all people, have to say? The focus here, of course, is on yourself, when perhaps, you would do well to shift it onto those whom... by Gail Mercer-MacKay | Aug 6, 2017 | Copywriting, Freelance Writing, Marketing
This week, I was excited to see a popular post on LinkedIn that talked about the importance of storytelling in business communication, even going so far as to call it the most important skill that businesses have in their toolboxes to connect with potential and... by Geordie Seed | Aug 5, 2017 | Copywriting, Freelance Writing
You’re sitting in your office cubicle daydreaming about sipping on a Mojito while lying in a hammock on an exotic tropical beach. Thoughts of a career change start swirling through your head. You’ve read stories about writers who travel and share their... by Gail Mercer-MacKay | Jul 23, 2017 | Content Marketing, Freelance Writing, Marketing
Thought leadership is something that’s especially important to clients today – something that you, as writers, can use to add value to your clients. Marketing strategies, which have historically been about promotion, are shifting: they’re... by Gail Mercer-MacKay | Jul 16, 2017 | Freelance Writing, Microsoft Partners
I’m coming to you this week from Washington, D.C., at the Microsoft Worldwide Inspire Partner Conference, where I and several of the 6-Figure Freelance Writers have had a wonderful, productive week. Technology companies from all over the world are here, actively... by Gail Mercer-MacKay | Jun 25, 2017 | Business, Content Marketing, Copywriting, Freelance Writing
When was the last time you were asked to take on a BOM project? Do you know what a BOM – which stands for Bill of Materials – is? Many don’t. This weekend, I walk you through the basics of this series of assets: what it is, the five pieces it...
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