The 6-Figure Freelance Writer
  • Home
  • Programs
  • Blog
  • About Gail
  • Media
  • Contact
Select Page
Connecting With Your Audience: Creating A Persona

Connecting With Your Audience: Creating A Persona

by Gail Mercer-MacKay | Sep 24, 2017 | Freelance Writing, Mindset

In the writing business, as in every other, impostor syndrome is rampant. Who am I? Why would my audience care about what I, of all people, have to say? The focus here, of course, is on yourself, when perhaps, you would do well to shift it onto those whom you want to...

Storytelling: The Most Important New Business Communication Skill

by Gail Mercer-MacKay | Aug 6, 2017 | Copywriting, Freelance Writing, Marketing

This week, I was excited to see a popular post on LinkedIn that talked about the importance of storytelling in business communication, even going so far as to call it the most important skill that businesses have in their toolboxes to connect with potential and...

Why All Travel Writing “Wannabes” Should Incorporate Content Marketing Writing in their Portfolios

by Geordie Seed | Aug 5, 2017 | Copywriting, Freelance Writing

You’re sitting in your office cubicle daydreaming about sipping on a Mojito while lying in a hammock on an exotic tropical beach. Thoughts of a career change start swirling through your head. You’ve read stories about writers who travel and share their experiences,...

Attraction Rather Than Promotion [Are You A Thought Leader?]

by Gail Mercer-MacKay | Jul 23, 2017 | Content Marketing, Freelance Writing, Marketing

Thought leadership is something that’s especially important to clients today – something that you, as writers, can use to add value to your clients. Marketing strategies, which have historically been about promotion, are shifting: they’re...

Technology Companies Are Looking for You to Tell Their Stories

by Gail Mercer-MacKay | Jul 16, 2017 | Freelance Writing, Microsoft Partners

I’m coming to you this week from Washington, D.C., at the Microsoft Worldwide Inspire Partner Conference, where I and several of the 6-Figure Freelance Writers have had a wonderful, productive week. Technology companies from all over the world are here, actively...

What Does A Bill of Materials Mean for Your Business?

by Gail Mercer-MacKay | Jun 25, 2017 | Business, Content Marketing, Copywriting, Freelance Writing

When was the last time you were asked to take on a BOM project? Do you know what a BOM – which stands for Bill of Materials – is? Many don’t. This weekend, I walk you through the basics of this series of assets: what it is, the five pieces it typically...
« Older Entries
Next Entries »

Recent Posts

  • Want to Write in Your PJs? You are Not Alone!
  • Work-Life Integration
  • The Uncertainty of Pain
  • The Importance of Consistency
  • How GDPR Has Changed Content Marketing

Recent Comments

  • Sally on Want to Write in Your PJs? You are Not Alone!
  • Patrick Meade on Want to Write in Your PJs? You are Not Alone!
  • Dacia on Cut the Crap: Five Writing Tips Anyone Can Use
  • Karen Wesseling on [VIDEO] This Secret Tip Will Make You Money
  • Editing Tips: How to Become a Self-Skilled Editor on Eats Shoots and Leaves

Archives

  • June 2018
  • May 2018
  • April 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • October 2014
  • September 2014
  • July 2014
  • June 2014

Categories

  • 6-Figure Freelance Writer Program
  • Award Submissions
  • Business
  • Content Marketing
  • Copywriting
  • Freelance Writing
  • Marketing
  • Microsoft Partners
  • Mindset
  • Personal Development
  • Uncategorised

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
  • Facebook
  • Twitter
Copyright 2019 Mercer-MacKay Digital Storytelling. All rights reserved.