by Gail Mercer-MacKay | Dec 17, 2017 | Business, Marketing
I’ve been back from Thailand for a week now, feeling refreshed and jumping into the thick of client work again. This week, we had a disappointment on a large, high-stakes project where we hyperfocused on one area of the project to the detriment of the... by Gail Mercer-MacKay | Aug 6, 2017 | Copywriting, Freelance Writing, Marketing
This week, I was excited to see a popular post on LinkedIn that talked about the importance of storytelling in business communication, even going so far as to call it the most important skill that businesses have in their toolboxes to connect with potential and... by Gail Mercer-MacKay | Jul 23, 2017 | Content Marketing, Freelance Writing, Marketing
Thought leadership is something that’s especially important to clients today – something that you, as writers, can use to add value to your clients. Marketing strategies, which have historically been about promotion, are shifting: they’re... by Gail Mercer-MacKay | Jul 9, 2017 | Business, Content Marketing, Marketing, Microsoft Partners
By the time you read this email, I’ll be in the car on my way to Washington D.C., to this year’s Microsoft Inspire conference. Ever since I started out on my own as a writer, even when I was far from established in my business, I recognized that it was... by Gail Mercer-MacKay | Dec 22, 2016 | Business, Marketing
In this short video, I talk about how to create an “Offer” for your clients, and share with you the template that I use. Clients use “offers” to help them find new business. I will also tell you why you should learn to create offers for yourself and use them to grow... by Gail Mercer-MacKay | Jul 23, 2016 | Business, Marketing
If you are in business, you need to build a list of clients (or a list of potential clients) who will buy your writing services. One of the tools you need in your kit-bag is a regular way to reach out and keep your client/prospect list warm. Email is the best tool for...
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