In the writing business, as in every other, impostor syndrome is rampant. Who am I? Why would my audience care about what I, of all people, have to say? The focus here, of course, is on yourself, when perhaps, you would do well to shift it onto those whom you want to connect with – your audience. Take a few minutes to imagine them: who will be reading what you’re about to write? What are their thoughts, their feelings?

This week, my friend Debbie Jones and I talk about how taking time to connect deeply with your audience can give your writing the edge it’s been lacking and bring in more of the business you want. If you’re not a video person, be sure to download the transcript here.

Until next time,

Believe. Be Brave. Go Write!