You might ask, what does dog food have to do with anything in business? Well, there used to be a saying in the tech industry: “Eat your own dog food.” It meant, before recommending solutions to your clients, you should really have tried those solutions yourself. Otherwise, your words can’t help but ring a little bit hollow, and your client’s trust in your expertise MIGHT be shaken.

Watch this week’s short video to hear more, or read this transcription of the video if you prefer..

Until next time,

Believe. Be Brave. Go Write!