You might remember my previous video about using fairytale story structure — including the hero’s journey — in your content marketing.

The elements of good storytelling always stay the same, no matter the medium.

This week, I talk about a specific type of sell sheet, or brochure, and how you can utilize timeless concepts to convey your clients’ solutions in clear, powerful ways.

Learn how to structure a sell sheet that goes beyond sales in this week’s video or transcript.

Until next week,

Believe. Be Brave. Go Write!