“Since we cannot change reality, let us change the eyes through which we see reality.”
I hear it almost daily. On Facebook, on Twitter and in my mailbox, there is no work for writers.
It is a message I choose to ignore. Because it is a myth. And while it is true that newspapers and magazines are closing doors or relying on syndicated wire services to keep costs down, the need for really great writers is growing daily.
Are Writers Dying?
Tony Saxon, a columnist and photographer for the recently deceased print version of the Guelph Mercury said, “Schools don’t ask for journalists to come in and talk about their jobs on ‘career day’ any more” – and while his comment may be true, it sounds rather like a eulogy. Are we hearing the death knell for writers? Definitely not in my experience.
“Change always comes bearing gifts.”
People Hate Change – But It Happens Anyway
Of course, changes are happening in almost all walks of life. It’s natural to feel some sadness when observing something wither that was once so vibrant. The implications created by the expansion of the digital age can take one’s breath away. A report from the United Nations agency that oversees International Communications reveals that more than 3 billion people now use the internet. Yet, I remember the pre-computer world – a world where, for example, normal life virtually stopped on Sundays. Businesses closed. Shops closed. Schools and banks closed. Only those employed in essential services were active while the rest of us went quiet for a day. You could find a parking space anywhere – except maybe at the beach!
And while that way of life is gone, change has brought new advancements that have shaped us for the better. Technology has given people the opportunity to work at home, to access business opportunities on the other side of the world, to be inspired by people they will never meet face to face, and to find whatever they need without requiring a parking space at all.
The Light at the End of the Tunnel
Tony Saxon wrote of his writing career in print media, “What a wonderful time.” He also said, “There’s no light at the end of the tunnel” and on that note I must disagree. There is a light – a bright light – and it’s pointing writers in a new direction – one where writers can flourish, be successful and become an invaluable resource.
“Change brings opportunity”
Storytelling is Changing Homes
Storytelling has not died; it’s changing homes, that’s all. Good writers are more essential than ever to tell important stories and there are 56 million tech companies who need their stories told. The opportunities are as enormous and breathtaking as the extent of the changes underway. Unlike a freelance writer who would have to sell their stories over and over, writers can now find clients who need their skills on an ongoing basis. Why? Because modern companies change rapidly to keep alive – and they need writers who can convey their messages as they evolve. Blogs, twitter, e-books, awards submissions are a few of the assets created daily. Modern companies know what Rupert Murdoch meant when he said “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.” The new, faster ground has never been more fertile for writers who know how to embrace this new soil.
The only way to make sense out of change is to plunge into it, move with it and join the dance.”
[ctt tweet=”Storytelling has not died; it’s changing homes, that’s all.” coverup=”U2edb”]
Breathe Life into Words and Let Your Words Dance
The Writer’s Waltz is a different tune now – but at its heart remains the core of what good writing is all about – thoughtful, insightful, relevant, well-researched content. A strong copy, well edited, that breathes life into that content causing it to come alive for today’s billions of online readers. Well paid, well-employed writers who understand that their success is built on connecting with clients who realize that they need the best writers they can employ – that good writers improve their businesses substantially.
Writers who make headway in this new world often benefit from having a coach who understands this landscape – and can give them the tools they need to navigate it with success.
Flourishing comes down to understanding how to create what one wants within the realities of the way things are now. Successful writers are learning new skills, exploring new areas, and making new discoveries; they are not letting nostalgia or fear hold them back from accessing the many opportunities available in an environment that needs them now more than ever. Be brave. Your new world is waiting.
“When the winds of change blow, some people build walls and others build windmills.”